Photos from The Hindu Business Line
Apache RTR 160 EFI
The seven products include a completely new 125 cc motorcycle FLAME, an all new 110 cc StaR City, an Apache variant with fuel injection technology and the electric variant of a Scooty.
TVS Flame (125cc)
The other three products were the petrol, CNG and LPG version of a three-wheeler passenger vehicle that will compete with the Bajaj group, the only player in that segment.
"This is the first step to make the announcement of TVS as a young Indian multinational company. We have done significant amount of hard work in the last three years and now 2007 will mark the emergence of new TVS," said Venu Srinivasan, chairman and managing director of TVS Motors.
He added that the simultaneous rollouts are a tribute to the engineering skill of the research and development wing of TVS, making it the first two-wheeler company to make multiple rollouts in a single day.
He said the production of all newly launched vehicles will start in October and they will hit the road by November.
"Each new rollout signals avowed intent on the part of TVS to regain market share and momentum within the industry. The new offerings are targeted at different segments of the two-and three-wheeler customers with emphasis on superior technology, styling and engine capabilities," said Srinivasan.
In its bid to make more environment-friendly vehicle, TVS also announced the launch of its new CCVTi (controlled combustion variable timing intelligent) engine, which will be integrated in the newly launched 125cc FLAME.
"The CCVTi engine not only reduces the carbon dioxide but also cuts down carbon monoxide production by 70 per cent. The Indian auto industry has to make its best effort to make a green revolution," said Srinivasan.
TVS starCity (110cc)
The new StaR City comes in a 110 cc platform while the Apache RTR is mated with electronic fuel injection and has a greener technology.
Out the seven models launched, three were versions of a three-wheeler passenger vehicle - in petrol, CNG and liquefied petroleum gas (LPG) variants.
"The CNG is just an alternate source of fuel for us. And it can be on any platform - maybe a motorcycle or a scooter. But it will be a motorcycle," said Srinivasan.
The other four launches were a completely new 125 cc motorcycle FLAME, an all new 110 cc StaR City, an Apache variant with fuel injection technology and the electric variant of Scooty.
TVS scooty Teenz Electric
"The auto industry has to make its best effort to make a green revolution by developing the technology of the future," said Srinivasan.
The TVS chief added the company has plans for a "hybrid vehicle" but it would take a long time as the cost is significantly high and the market is niche.
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